Nowadays, exhibitions and fairs are indispensable aids not only for any business, but even for some entrepreneurs. The importance of exhibitions and fairs for individuals or organizations exhibiting an item at an exhibition is determined, above all, by the possibility of:

• to communicate directly with potential consumers and purchasers, suppliers and subcontractors who are interested in obtaining information and making connections;
• to monitor market trends and assess the position of their enterprise in the market;
• make yourself known;
• Exchange information with specialists;
• gain rational insights into the behavior of competitors and study their policies;
• to analyze the feedback from visitors about the quality, prices and services of his firm and those of his main competitors;
• to carry out large-scale advertising activities to promote the exhibitor’s goods and services using a variety of means;
• etc.

Thus, exhibition and fair activities are aimed at creating favorable conditions for increasing the sales of competitive products and services, improving technology, attracting investment and credit, ensuring the scientific, technological and technological renewal of domestic production, strengthening international relations, improving the international image of the state, the development of business tourism in the regions, intensifying the innovation process and industrial cooperation.

Fairs and exhibitions give the opportunity to a wide range of manufacturers, consumers, intermediaries to enter into direct commercial contacts, contributing to the regulation of supply and demand, activation of the economic initiative of the parties. At fairs and exhibitions there are real opportunities for the manufacturer’s reliability, his image and level of technical service to be promoted. The results of exhibitions and fairs allow manufacturers to make decisions on the output, the renewal of the assortment and nomenclature, the increase of quality, the improvement of design.

However, exhibitions or fairs are not only beneficial for the enterprise, which exhibits an item at the exhibition, but also for the direct consumers.

One of the main advantages of fairs and exhibitions is the concentration of samples of a huge number of goods produced in different countries. This enables the buyer in a short time to get acquainted with offers existing in the market, get the necessary advice from experts, make the necessary comparisons of prices and quality characteristics, negotiate and bargain for commercial terms and, finally, sign a contract.